Blogs & Insight
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Claude Code Plugins: Image Generation, Code Review and More — The Plugin System in Practice
Anthropic has launched an official plugin directory for Claude Code — with over 55 reviewed extensions. Among them: an image generation plug…
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When ChatGPT acts as advertisment space: Which brands are visible - and which stay behind?
Google was yesterday – the next brand decision is made in the chat.Today, when people search for a product, service or trip, they no longer…
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ChatGPT Ads in Germany: What the New Ad Format Means for Your AI Visibility
Since 24 August 2026, ChatGPT has been showing ads in Germany — below responses, clearly labelled, for free-tier users. What this means for…
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ChatGPT in Microsoft Word: AI assistant directly in your document — free for all plans
As of 17 September 2026, ChatGPT is available as a Microsoft Word add-in on all plans, including free. SME teams can now draft, summarise an…
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Claude API made cheaper: cut costs by up to 45 % with prompt caching
Anthropic has cut cache-read prices by 75 % with Fable 5.1 — from $1.00 to $0.25 per million tokens. Companies using prompt caching correctly can cut their API bill for AI agents and support bots sign…
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OpenAI Slows AI Development: What a Potential Industry Pact Means for SMBs
OpenAI paused training on its next flagship model and is considering a pact with Anthropic and other labs to collectively slow AI development. What is driving this shift — and what mid-sized businesse…
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Monitor AI visibility for free: Google Search Console launches AI performance reports for all websites
Since 31 August 2026, Google Search Console shows every website how often it appears in AI Overviews and AI Mode — free, without third-party tools. This practical guide explains how to activate the re…
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AI Proficiency as a Hiring Requirement: What the UBS Decision Means for Mid-Sized Companies
Swiss banking giant UBS is formally requiring AI proficiency from its 2027 junior banker intake. The signal extends well beyond finance — raising new questions for mid-sized companies competing for yo…
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GPT-6 Astra is here: what OpenAI's new model means for your business
On 3 September 2026, OpenAI started rolling out GPT-6 Astra — its most capable model to date, with nearly twice as fast computer use and no additional charge for existing Plus and Business subscribers…
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The New Shopping Street Is Called ChatGPT: How AI Is Changing Brand and Product Discovery
50 per cent of B2B buyers now start their research in AI chatbots rather than Google. Companies that don't appear there are filtered out of the buying process before their own website is ever visited.…
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When AI Agents Compromise Other Agents: The New Risk in Multi-Agent Systems
Multi-agent systems are the new backbone of AI automation — but whoever controls one agent can control all downstream agents too. Three documented incidents from 2025 and 2026 show what mid-sized busi…
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The AI Boom Becomes an Energy Question: What Germany's Power Infrastructure Means for Your Business
It's no longer only chip shortages slowing AI expansion — now it's power. What's behind the energy bottleneck in Germany's data centers and what consequences this has for mid-sized businesses.For comp…
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AI Agents as Enterprise Standard: Why Security Can't Wait
81 percent of technical teams have moved AI agents to production — yet only 13 percent of companies have governance standards in place. The security gap grows alongside adoption. What this means for m…
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A2A Moves to the Linux Foundation: Who Sets the Standard for AI Agents?
Google has handed its Agent-to-Agent protocol to the Linux Foundation, effectively opening the standards debate for AI agents. 150 organizations, Azure and AWS on board — what the move means and what…
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AI Becomes the Shopping Advisor: What Mid-Sized Businesses Need to Know About Visibility
ChatGPT, Amazon Rufus and similar tools are taking over purchase advisory — and brands missing from AI responses lose customers before they ever visit a website.Imagine a potential customer searching…
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AI Shopping Traffic: A Tailwind for Retailers — and Why Customer Data Is Still at Stake
ChatGPT and similar tools are sending shoppers to retail sites — with double conversion rates. But who buys on your site, and who buys on the AI platform? What mid-sized retailers need to get right st…
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ChatGPT as an Ad Platform: What Agentic Marketing Means for Mid-Sized Companies
OpenAI has opened ChatGPT to advertising — and AI agents are already autonomously managing campaign budgets. What this means for mid-sized company decision-makers, and which questions to ask before te…
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AI in Mid-Size Business: 6 Use Cases and How to Get Started
Most mid-size businesses know they can't ignore AI. But where to start? We look at six use cases that work in practice — and a concrete roadmap for the first pilot.Many mid-size businesses in the DACH…
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MCP 2026-07-28: The AI agent protocol goes stateless — what this means for your software
On 28 July 2026, the Model Context Protocol received its biggest update since launch: a stateless core, new Multi Round-Trip Requests and OAuth hardening make AI agent integrations easier to run and m…
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ChatGPT Work: OpenAI's Autonomous AI Agent — What Medium-Sized Businesses Need to Know Now
OpenAI launched ChatGPT Work on July 9, 2026 — an AI agent that independently executes multi-step office workflows across multiple applications. An honest assessment of capabilities, costs, and GDPR c…
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CXMT's IPO: What the AI Memory Boom Means for Your Business
Chinese memory chipmaker CXMT surged 466% on its first trading day, becoming China's most valuable listed company. What this record debut reveals about the global AI memory craze — and why it matters…
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Alphabet Earnings as the AI Litmus Test: What the Billion-Dollar Experiment Means for Mid-Sized Businesses
On 22 July 2026, Alphabet reports Q2 results — with $180 to $190 billion in capital expenditure for the current year, it is the largest single test of whether AI investments deliver commercial returns…
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What the AI Wave in Gaming Teaches Mid-Sized Businesses
By 2028, half of new Steam games could use AI — a study of 53,000 games shows that volume alone does not guarantee success. What SMEs can learn from the gaming trend for their own software projects.By…
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AI Agents Leave the Lab: How SMEs Move from Pilot to Production
40 percent of all enterprise applications are expected to include AI agents by end of 2026 — yet many mid-sized companies remain stuck in the pilot phase. What separates businesses that have made the…
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EU AI Act: What actually applies from 2 August for SMEs — and what the Omnibus package changes
From 2 August 2026, Article 50 transparency obligations for chatbots, deepfakes and emotion analysis apply — unchanged. The Omnibus package significantly extended other deadlines. A four-week checklis…
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Usage-Based Pricing: Why Enterprise Software Contracts Need Renegotiating Before 2028
IDC predicts that 70% of enterprise software vendors will shift from fixed licensing to usage-based models by 2028. For mid-sized businesses, this means today's contracts could become costly and opaqu…
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Claude Sonnet 5: Anthropic's new agent model — what mid-sized businesses should know
Anthropic released Claude Sonnet 5 on 30 June 2026 — a mid-tier model built for agentic workflows at introductory pricing of $2/$10 per million tokens. It outperforms its predecessor at autonomous mul…
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AI provider selection in 2026: ChatGPT drops below 50 % — what SMEs need to know
For the first time, ChatGPT holds less than half the global AI assistant market. The Sensor Tower State of AI 2026 report puts it at 46.4 %, with Gemini at 27.7 % and Claude at 10.3 %. For SMEs evalua…
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GEO in Practice: How Consultancies, Practices, and Brands Become Visible in AI Systems
The real shift isn’t happening in GoogleMany companies are still discussing how SEO is changing. But the more relevant question is already a different one: How does visibility emerge in systems that g…
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The Silent Shift in Visibility
The way people search for information has already fundamentally changed. What once followed a clear logic — search query, results page, click — is increasingly being replaced by a new model: → Questio…
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From Insights to Action: How Companies Actually Improve Their AI Visibility
The way people search for information is fundamentally changing. Instead of using traditional search engines, users are increasingly asking AI systems directly. Whether it’s product recommendations, p…
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Why Companies Will Lose Market Share in 2026 if They Ignore AI Visibility
Many companies still plan based on a familiar model: Website Google Rankings Clicks Conversion This model still works today but its relevance is decreasing. Decisions are increasingly prepared by AI s…
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GEO vs. SEO: Why Classic Optimization Alone is No Longer Enough
When companies talk about digital visibility today, many still primarily think of Google rankings, keywords, and clicks. While this logic worked for years, the rules are rapidly changing.More people a…
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What is GEO – and Why Visibility in AI Systems Becomes a Core Competence for Companies
The way people search for information and make decisions is changing fundamentally. Just a few years ago, almost every search started with Google. Today, more and more people ask AI systems like ChatG…
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Visibility without clicks – but with enormous influence.
Many decision-makers still look at the same metrics:clicks. Traffic. Rankings.The problem: They are making decisions in AI searches less and less.Something new happens in generative search systems: br…
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The most exciting key figure in 2025: Will you be named by AI?
In 2025, one key figure will be strategically more important than many classic marketing reports.Not ranking.Not traffic.💡 Instead: mentions in AI answers.The reason is not technological. - It is org…
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AI visibility as a strategic competitive advantage
AI visibility as a strategic competitive advantageMany decision-makers still think that visibility means clicks and rankings.💡 But the reality in SMEs is different: Potential customers use ChatGPT, G…
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The key figures of AI visibility
Traffic, clicks, rankings – these are key figures of the past.💡 The new key figures for SMEs today:Who is named by AI systems? Brands, Products, Service ProvidersHow is the brand classified? Market p…
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